As you’d expect, there was particular feedback - and some extra data - about the showcase ‘bands’, and how they related to first-day wishlists. Thanks to everyone who responded with feedback to Monday’s newsletter about E3 showcases and profile/wishlists. Just in case our younger readers have no idea what I’m talking about.) E3 showcases - a Wholesome follow-up! (BTW, the newsletter title and image are an Evita joke, c.f. There’s an argument you are losing no money here, in fact! (And gaining Steam reviews.) But it’s still a loophole to discuss. How many of the buyers of your game at 87% off would have also bought it at full price? Not sure. So definitely worth waiting around a bit to do.Īlthough you may think ‘OMG, we’re losing money, we need to patch this issue right now’, I think it’s an open question as to how much money you’re losing, since this is essentially ‘piracy lite’. So you don’t want to jeopardize being in the Summer Sale by making this change right now. Very importantly: if you increase the price of your game in any territory, you can’t participate in a Steam sale for 30 days, per Valve rules. And you don’t want to be horrid to in-country buyers.) (Although the only other country with that issue right now is Turkey. When setting your currencies for your game for the first time and using suggested Steam currencies, I would consider tweaking up the price on any country that has more than a 75% discount to prevent this country-based purchase tourism. (I’ve been told Nintendo Switch has a similar issue for Mexican eShop purchases - the cheapest option for easily changing store currency on your Switch without needing a third party.)Īnyhow, I would have three takeaways for this issue: So this is yet another workaround for multiple successful Steam attempts to stop things like this. For this i will need your Steam username and password and the SteamGuard code if it is activated.” Or: “I log in to an existing Steam account and change the region of the store by making a purchase within Steam with an Argentina card. In these cases you can share the Steam library with Family Share to play the games in your main account.” Either: “I create a new Steam account and send it to you with a regional price in ARS. In other words, buy with a credit or debit card from Argentina or the country where the region will be changed.”Īnd yes, that Reddit user is offering two paid services. Now to change the store region of a Steam account it is necessary to buy a game with a local payment method. Normally people used VPN until months ago to change the region of their Steam account but with the latest Steam regulations, it is not so easy anymore. “In Argentina the currency is devalued, the prices on Steam are regionalized, which produces the games on Steam for Argentina are much cheaper than for other countries. That’s often three times as many units sold in Brazil (which, as we said, has 5x the population.) And it looks like it’s because of this Steam trick:
But in looking at some newly published games we have access to, we only see particularly suspicious trends in Argentina.įor example, we’re regularly seeing games with low thousands of units sold in Argentina - as high as 3-4% of lifetime totals. It seems like Horizon Chase Turbo got a bit more aggressive on all of its lower-priced territories. And spotted something related - if you look at Steam default ‘suggested’ country pricing, as shown here on SteamDB, Argentina is the cheapest, at only 13% of U.S. And lo and behold, one of the first mentioned changes was. Then we noticed popular racing game Horizon Chase Turbo making a few country-specific price adjustments. But its total population of 44 million - compared to say, Brazil’s population of 210 million - wouldn’t really imply it should be the leading South American country by unit sales. (As much as 6-7% of his total sales!)įor those paying attention, Argentina is a perfectly nice country. So, this mini-investigation started after a developer GameDiscoverCo knows started asking questions about his Steam game’s sales in Argentina. Much obliged.) Argentina, Steam game sales, and you! ( PSA: folks being GameDiscoverCo Plus subscribers helps us send out free newsletters, and also gets you perks: a private Discord, pre-release Steam Hype data, an extra weekly newsletter & more. But in the meantime, let’s get going with the updates - and there’s plenty of them. Well, looks like we made it to the end (of E3), basically - is everybody all watched out? We’ll have a video about that at the end of this very newsletter.
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